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Guangzhou subway creative than draft, invited six advertising companies

Guangzhou Metro recently launched a large-scale creative than draft, there are six advertising companies received an invitation. Asahi through advertising, Dentsu, Guangdong advertising company, McCann Erickson, Saatchi & Saatchi and Y & R will participate in the draft, than the exhibition will be held in mid-November. Previously, the Guangzhou Metro has been based on various projects and local creative companies to cooperate, and through their own advertising light boxes and booth television for internal media planning and procurement.


display cases

Knowing the release of the news sources, Guangzhou Metro hope in the next five years to obtain rapid development, to achieve the length of the track to double the traffic from the current nearly 200 km to reach 500 km or more. “Guangzhou Metro hopes to cooperate with advertising agencies to enhance creative promotion activities to adapt to the development of infrastructure, short-term goal to brand strategy as the most important.”

Guangzhou Metro has launched a creative draft at the beginning of the year, but the lack of large advertising companies to participate in the cancellation. According to the Guangzhou subway website to provide information, Guangzhou Metro daily passenger volume of 1.85 million passengers. Mackintosh is currently responsible for the creative business of Shenzhen Metro.

The construction line includes the extension line of line 2 8, line 3 and line 4 (Huangcun to Chebei South) of the north extension line, line 6, Guangfo line and the Pearl River Delta intercity rail transit part and the Pearl River New City Passenger automatic conveying system.

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